
To embrace and celebrate D.R.E.A.M., or the five basic attitudes of Depression Enthusiasm: Despair, Regret, Ennui, Apathy and Malaise.
To foster a deeper appreciation of melancholia in optimists and pessimists alike, one postage stamp at a time.
To continue being the Internet's #1 destination* for depressing epiphanies.
(*According to a 2007 poll conducted by the Depression Institute of Norway.)

